Mars Petcare Settles False Advertising Claim

The Federal Trade Commission which protects America’s consumers recently announced that Mars Petcare U.S., Inc., “has agreed to settle Federal Trade Commission charges that it falsely advertised the health benefits of its Eukanuba brand dog food. Specifically, the FTC alleges that the company claimed, but could not prove, that a 10-year study found that dogs fed Eukanuba could extend their expected lifespan by 30 percent or more.”

RELATED:

FTC Settlement
https://www.ftc.gov/system/files/documents/cases/160803marspetcaredo.pdf

Eukanuba Dog Foods
http://www.eukanuba.com/

Mars Petcare US Inc
http://www.mars.com/global/brands/petcare