Mars Petcare recently LAUNCHED a beta version of the new NOSEiD mobile app to help reunite lost dogs using first-of-its-kind nose-scanning smartphone technology by their nose print, which is unique to each dog. Beta downloads will be LIMITED to the greater Nashville region and will be marketed by Mars brand IAMS.

LOST PETS STATISTICS

• Nearly 10 million pets are lost in the U.S. every year*
• 1 in 3 pets will get lost in their lifetime**
• More than 80% of missing pets are never found**
• Only 3-5% have microchips***

RELATED:

• NOSEiD – Help Find Lost Dogs
  https://iamsnoseid.com/
• The NOSEiD app is available for Apple and Android devices in the App Store and Google Play Store.
  App Store: https://apps.apple.com/us/app/itunes-connect/id1543392059
  Google Play: https://play.google.com/store/apps/details?id=com.mars.noseid
• PRESS RELEASE: The IAMS™ Brand Introduces First-of-its-kind Mobile App In Honor Of National Pet ID Week To Help Bring Lost Dogs Home (4.19.21)
  https://www.prnewswire.com/news-releases/the-iams-brand-introduces-first-of-its-kind-mobile-app-in-honor-of-national-pet-id-week-to-help-bring-lost-dogs-home-301271557.html

RECENT NEWS: NEW TECHNOLOGY TO REUNITE LOST PETS

• ZuluTails.com: New Technology Created To Reunite Missing Pets With Their Owners (6.2.21)
• Petco Love Launches The First National Database Using Pet-Facial Recognition Technology To Reunite Lost Pets (5.12.21)

*American Humane Association
**Peeva.co
***American Veterinary Medical Association