Wag: Amazon Launches Their Own Pet Brand

Amazon recently launched Wag, it’s own private label line for pets which is available exclusively for it’s Prime members. Amazon will begin with dry dog food and add other products at a later date according to CBS Philly.

Wag currently offers kibble for dogs in 5, 15 and 30-pound bags. Prices start from $12.99 for a five-pound bag of dog food.

According to PET BUSINESS MAGAZINE, “Wag is made in the USA, it is not American-sourced. Though the packaging is transparent about including “imported ingredients,” this attribute may unsettle consumers.”

RELATED:

  • Pet Industry Market Size & Ownership Statistics
    http://www.americanpetproducts.org/press_industrytrends.asp
    In 2017, $69.51 BILLION was spent on our pets in the U.S.
    – Food: $29.07B
    – Supplies / OTC Medicine: $15.11B
    – Veterinary Care: $17.07B
    – Live Animal Purchases: $2.1B
    – Other Services: $6.16B