The MISSION of CARE for Pets™ (a leading consumer advocate for the PET CARE INDUSTRY) is to advance the health, safety and wellness of all pets by improving transparency and accountability; and seeks to strengthen the human-animal bond to improve the lives of people and their companion animals.

As the leading consumer advocate for the pet care industry, we seek to identify the root causes of the problems effecting pets and their owners — rather than follow the corporate narrative. Most of the real issues impacting pets are not adequately covered by the news media (focus on the symptom of the problem) and are often avoided by the leading news publications within the pet industry — industry leaders rarely speak out against the industry’s narratives which is most likely influenced by the growing corporatization of the pet care industry.

We also closely monitor the soaring growth of private equity investments in the pet care industry and its impact to the pet healthcare system. Many of these corporate entities focus on short-term profits and may overlook the quality of patient care and the wellbeing of their employees.

We seek to empower pet owners to effect positive change in the pet care industry in order to make veterinary healthcare both affordable and great again. The growing corporate influence in veterinary medicine has coincided with the soaring cost of vet care over the last few years — arrival of private equity and big corporations has given rise to the increase in upselling (practice of proposing additional procedures), a sore point for many veterinarians, support staff, and pet owners.

“The Internet’s Most Trusted Consumer Advocate for Pets”™

  • CARE for Pets™ (CFP™) provides unbiased, credible, and trustworthy information about the pet care industry to pet owners in order to provide the best care for all companion animals. We are not directly and or indirectly influenced by any corporations!
    • We don’t recommend nor endorse any pet products and or services.
    • We don’t participate in any advertising partnership programs including affiliate programs which may offer commissions as compensation.
    • CARE for Pets™ is self-funded and doesn’t accept contributions from individuals and or companies affiliated with in the pet care industry.

CARE for Pets™ is owned and operated by the Watchdog Media Group™ (WMG) and is based in Scottsdale, Arizona. Todd Nemet is the president and founder of the Watchdog Media Group™ and has been involved in consumer advocacy for more than 15 years. In 2014, WMG launched an online news blog for the pet care industry. In 2007, Todd Nemet founded (no longer in operation), a leading consumer advocacy website for the passenger ground transportation industry and was featured by many news organizations including USA TODAY, ABC 7 NEWS (KGO-TV San Francisco) and other major news publications.


“In order to accelerate positive changes within the pet care industry, we seek to empower consumers by sharing trusted, accurate and unbiased information and news.”


  • Watchdog Media Group™
    Attn: Mr. Todd Nemet
    7501 E. McDowell Rd No. 2221
    Scottsdale, AZ 85257


Watchdog Media Group™ is owned by Get Digitally Organized Inc. (GDO) and is incorporated in the state of Arizona.
The following marks are proprietary TRADEMARKS of Get Digitally Organized Inc.

DISCLOSURE: Get Digitally Organized Inc. owns a large portfolio of digital assets (domain names) for the pet care industry and has received inquiries and offers from big corporations to purchase these assets.