A recently released WHITE PAPER from Vetsource (offers pharmacy, technology and business services for the pet industry), revealed that veterinary patient visits were on average down 3.1% per practice in 2025 compared to the previous year — wellness visits and product-only visits dropped by 3.8% and 6.2%, respectively.
The 3.8% drop in wellness visits indicates clients are continuing to stretch the time between annual exams or forgo preventive care altogether.
The negative visit trend continues, similar to the last two years (-2.6% in 2024 and -1.4% in 2023).
RELATED:
- Vetsource Outlines Path to Stronger Client Relationships and Practice Success (1.15.26)
https://www.prnewswire.com/news-releases/vetsource-outlines-path-to-stronger-client-relationships-and-practice-success-302661403.html
- WHITE PAPER: Turning Trends into Opportunities: Insights to Meet Client Expectations and Build Loyalty in 2026
https://assets.vetsource.com/m/792028a0a8071385/original/Turning-trends-into-opportunities-white-paper.pdf
- WHITE PAPER: Veterinary Visits Decline 2.3% in 2024, Declines Continue (4.2.25)
https://www.pets.care/news/2025/04/new-white-paper-reveals-veterinary-visits-decline-2-point-3-percent-in-2024/- The data revealed that visits were down 2.3% in 2024, compared to the previous year — visits are declining, there are fewer active patients, and the frequency between appointments is increasing.