A recent online price transparency study found that only 1.91% of veterinary practices had prices listed on their practice website. There is very limited research on price transparency in veterinary medicine in the United States – this study is believed to be a first of its kind. The few clinics that included prices typically listed costs for services such as wellness exams or dental cleanings. More complex procedures or diagnostic services prices were not listed online.

The total sample size of the study consisted of 177 practices (157 had websites to be reviewed), and included rural, urban, and suburban veterinary practices located within the following eight states: California, Florida, Illinois, Kentucky, Maine, Michigan, New York, and Wyoming.

In the United States, there are no federal requirements mandating public disclosure of veterinary fees.

RELATED:

• Lack of Online Price Transparency of Small Animal Veterinary Clinics in the United States (5.4.26)
  https://pmc.ncbi.nlm.nih.gov/articles/PMC13180915/

• Should Price Transparency Be On Your Practice’s 2027 Roadmap? (10.21.26)
  https://www.aaha.org/trends-magazine/publications/should-price-transparency-be-on-your-practices-2027-roadmap/
  • In addition to the UK, other countries, including Sweden and the Netherlands, are considering similar price transparency requirements.

• Small Veterinary Businesses: Complying with the CMA’s Order (10.13.26)
  https://www.gov.uk/guidance/small-veterinary-businesses-complying-with-the-cmas-order
  • A guide to help small veterinary businesses that provide care to household pets comply with the CMA’s Veterinary Services Market Investigation Order 2026.

• UK’s Antitrust Watchdog Concludes Veterinary Sector Market Investigation with Major Reforms (3.29.26)
  https://www.pets.care/news/2026/03/uk-competition-and-market-authority-concludes-veterinary-sector-market-investigation-with-major-reforms/
  • Published prices are now a legal requirement for veterinary practices located in the United Kingdom. It will focus on those services which are both most commonly used and are most easily understood and compared. This will ensure transparency of the significant differences in prices between different practices.

• Vets Should Be Made To Publish Prices, Watchdog Says (10.15.25)
  https://www.bbc.com/news/articles/c201r14z6r3o
  • Vets should be forced to publish price lists so pet owners can see costs up front and shop around for the best deal, the competition watchdog has said.
  • There are no standardized prices for treatments, and the initial CMA investigation found 84% of vet practice websites had no pricing information at all.

• Veterinary Practice Profitability: Understanding Your Margins and How to Improve Them (4.13.26)
  https://serenity.vet/blog/veterinary-practice-profitability-understanding-your-margins-and-how-to-improve-them/
  • Benchmarking against what similar practices in your area charge — though price alone shouldn’t drive the decision. Your pricing should reflect your costs, your quality of care, and the value clients receive.