Pet Insurance: NAPHIA Releases State of the Industry Report for 2026

June 27, 2026

The North American Pet Health Insurance Association (NAPHIA) recently RELEASED its annual State of the Industry (SOI) Report for 2026. Today, the pet insurance marketplace in North America (U.S. and Canada) is comprised of about 30 companies, a number of which also market and/or underwrite multiple white label or co-branded products, representing 20+ additional pet insurance product brands.

NAPHIA 2026 REPORT HIGHLIGHTS:

  • 7.6 million pets are now insured in North America.
  • The Gross Written Premium in North America is $6.2B representing an increase of 19.4% from 2024 to 2025.
  • 4.27% of U.S. pets are reportedly insured (5.99% of dogs versus 2.29% of cats).
  • 3.72% of Canadian pets are reportedly insured (5.64% of dogs versus 1.91% of cats).
  • The number of insured pets in the US increased 9% year-over-year.
  • The number of insured pets in Canada increased 3.9% year-over-year.

According to the President of NAPHIA:

  • “Our industry’s growth is a highly positive sign, but it also highlights the vast number of pet families who are still vulnerable to difficult medical and financial decisions,” said Sammi-Jo Nevin, President of NAPHIA. “While headline-making emergencies occur, our data shows it’s the common issues like ear infections and skin conditions that make coverage so essential. Our collective mandate is to continue educating the public on both the accessibility and the necessity of this protection in modern, conscientious pet ownership.”

RELATED:

  • NAPHIA 2025: North American Pet Health Insurance Industry Market Reaches $5.2B in Written Premium (4.22.25)
    https://naphia.org/news/naphia-news/soi-report-2025/

    • 7.03 million pets were insured across North America, 20.9% increase year-over-year.
    • Total Written Premium exceeded $5.2B, 20.8% increase from 2023( $4.2B).
    • Pet Insurance penetration reached nearly 4% year-end 2024.
    • Average accident and illness premiums in the U.S.: $749.29 for dogs and $386.47 for cats.
    • Average accident and illness premiums in Canada: $1,070.20 for dogs and $550.35 for cats.